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Instructions:

A personal brand guide for a public health professional is a framework that defines how you intentionally present yourself and communicate your professional identity to advance your career. It consists of 4 “brand essentials.” Review and respond to the questions in each of the brand essentials. Record your final answers in the My Personal Brand Guide section below.

Brand Essentials

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• Brand Essential 1: Brand Positioning — How do you want to be known in the Field?
• Brand Essential 2: Key Messages — Core things you consistently communicate about yourself and your work
• Brand Essential 3: Unique Value Proposition — A combination of your background, skills, perspective, and approach that sets you apart
• Brand Essential 4: Brand Personality/Voice — How your brand “sounds” and “feels” to others

My Personal Brand Guide

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1. Brand Position: I want to be known as the public health professional who...

2. Key Messages: The 3-5 things people will consistently hear from me are: