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🔖Save the document to PDF (works for most browsers)

1. Press Ctrl+P (Windows/Linux) or Cmd+P (Mac)
2. In the print dialog, set the destination/printer to "Save as PDF" or "Microsoft Print to PDF"
3. Click Save or Print and save the file to your computer.

Instructions: Review and respond to the prompts below.

1. Investigate Yourself: Imagine you are a hiring manager at a public health organization who is reviewing your online presence to learn more about you.

   Google Yourself Search "[Your Name] + public health" and see what comes up. What impression would someone get of you from the first page of results?

   Audit Your Social Media:

   • Look at your LinkedIn posts/comments. What themes emerge?
   • Review your social media posts. What do they reveal about your interests and values?
   • Check your email signature, bio lines, and "about" sections across platforms. Do they have consistent messaging?
   • What topics do you post or comment about most frequently?

   As the hiring manager, you need to share your observations with the Program Director.

   • Was it easy to find you online?
   • What level of experience do you have?
   • What types of posts (if any) do you make? Is there a topic you revisit frequently?
   • How would you describe the tone of your posts?

2. Audit Someone You Admire. Find a public health professional whose professional presence resonates with you and examine:

   • What do they post about consistently?
   • Is there a consistent theme in their posts (e.g., do they tell stories, always end with takeaways, share posts of about the same length)?
   • How do they write/communicate (Tone, style, personality)?
   • What makes their content engaging or memorable?
   • How do they position themselves professionally? Do they post about more personal topics or keep it strictly professional?
   • What elements of their brand do you find authentic or compelling?

3. Reflection: Based on this exercise, what elements of your brand would you like to improve?

4. Reflection: Thinking back on your work in Building Block 1: Your Foundation, what elements of your “why,” your values, or your capabilities could your brand communicate better?

Return to Step 1: Assess Your Existing Brand